Tuesday, August 25, 2009

Cannonball Read - Book 57

Fast Food Nation by Eric Schlosser exposes the deep, dark truth about the fast food industry, from its humble beginnings in California to the global giant intent on taking over the universe that it is today. FFN offers up startling evidence on the meatpacking and slaughterhouse industries, on-the-job injuries, wages, marketing to children, government control (or lack thereof) of food, disease, and just why those fried taste so good (anwer: beef tallow!). With Food, Inc. and The Omnivore's Dilemma and the other "where's my food coming from?" stuff out there these days, Fast Food Nations stands as one of the first to really take a hard look at what we eat, and how, and why.

This book is pretty disturbing. It's not just the chapters on what the cattle are fed and how much E.coli can kill you that get me, though. What was most horrifying to me was learning that brand identification and loyalty can form before a child is two years old. Two years old! All those toddlers are asking for McDonald's by name. Also, Schlosser writes that 90% of all American children eat at McDonald's at least once a month. Scary.

Fast Food Nation - B+

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