Wednesday, February 07, 2007

Fashion Week

Fashion Week seems kind of pointless without a Project Runway final runway challenge, but I came across a super awesome video last night while I was spending free time on the Internets. Every year for the last few years, there's been a fashion show comprised of celebrity models in multiple designers' clothes, but all the looks are red dresses. Why?


The Red Dress, the centerpiece of The Heart Truth, is a red alert that inspires women to take action to protect their heart health. The primary message driving The Heart Truth campaign is: "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women."

Why a Red Dress?

The Red Dress was designed to build awareness that women are at risk for heart disease, and motivate them to take action to reduce their risk. As an icon, the Red Dress tested well with women across the country who cited its ability to get attention, convey the seriousness of heart disease, and change the perception that it is only a man's issue.

Back to Fashion Week - there's a new Heart Truth show every day at Fashion Week, with different models each time. The compilation video I saw yesterday features some downright bizarre "models" - Rachael Ray, Danica Patrick, Kelly Ripa, and the on-another-planet Betsey Johnson. But my favorite is Marlee Matlin. She starts plain enough, but turns it on when she reaches the end of the runway. Girl is fierce.

Watch the video here .

Marlee Matlin's next career - B+


patrick said...

I believe it's spelled "TEH Internets." Your hipster cred is in doubt.

Meggie Justine said...

To me, feminism is like....BREATHING.

Meggie Justine said...

I just ordered our chocolates, they look goooood.

Peach said...

i love kim's shoulder blade action
Rachael was just too cute
Kelly was Kelly, adorable as always
but, you're right about the one chick LOL she really worked it

Frannie Farmer said...

I loved Marlee Matlin too.
Rachael Ray .. not as much - the dress just didn't seem right for her, jmho. Kelly Ripa though, toooo cute for words.